Brand voice and messaging your audience will recognise instantly — and remember
When your brand sounds different everywhere (or exactly like everyone else), your message gets lost.
People want clarity and consistency. They want to understand who you are, what you do and why it matters to them — quickly.
If you can't give them that, they'll hesitate and drop off before making a purchase or getting in touch.
That’s why having a tone of voice (TOV) outline and strong brand messaging is essential.
Get this right (along with the visual aspects of your branding), and you could see revenue increase by up to 23%.
TOV and brand messaging support can help if:
- Your brand identity feels confusing, fragmented and a bit ‘all over the place.’
- Customers don’t fully ‘get’ what you do (or why you’re different).
- You’re torn between sounding ‘professional’ and sounding human.
- Your copy feels generic, dated and not quite right.
- Competitors sound the same, and you’re struggling to stand out.
- Different teams are writing in different styles, with no shared guidelines.
- Your team lacks confidence about what to say, and how to say it.
- You're looking to rebrand but don't even know where to start.
The no-fuss route to clear, consistent brand messaging
Are you a marketing director who’s tired of starting from scratch with every new campaign because there’s no clear direction to follow?
A founder who can pitch brilliantly out loud but freezes when it’s time to put your story into written words?
Or a business owner who’s starting to realise your TOV and messaging no longer reflect your vision for the brand?
Whether you need a full TOV overhaul or sharper messaging for a rebrand, I make the process simple, working with you to define what you want to say and how best to say it.
After just one workshop, you get a complete brand voice and messaging toolkit your team can easily pick up and use across all your marketing materials.
Use the drop-downs on the right to find out more.
Turn vague internal statements into sharp, meaningful foundations that guide decisions and resonate with the people you want to reach.
Turn long explanations into punchy, memorable lines that hook attention and sum up your brand in a few well-chosen words.
Turn ‘we do lots of things for lots of people’ into focused, benefit-led value propositions that make it obvious why someone should choose you.
Turn your story and value propositions into a structured messaging hierarchy your whole team can lean on.
Turn your brand voice into clear, practical guidance that keeps every web page and email sounding consistently like you.
Turn ‘write whatever’ into clear examples, key phrases and do/don’t lists your team can follow with confidence.
Cecilie is the first call I make when in need of a copywriter! Having collaborated with her across numerous projects over the years, I can confidently say she is an exceptional copywriter with an intuitive grasp of tone, style and audience engagement. Working with Cecilie has always been seamless, and her insightful approach has frequently added real value to our projects. I cannot recommend her highly enough for anyone seeking a talented and reliable copywriter.
Amelia-Bateman Wood, Director — Social Climber
See the brand copy in action
Ready to swap mixed messages for a clear, confident brand voice? Drop me a message today.
Words are my bag, but I work closely with other freelancers and agencies that can help with the visual aspects of your brand like your logo, colour palette and typography. I’d be happy to put you in touch with them or liaise with them on your behalf.