Website copy that turns visitors into customers

And you need to make that impression in about 0.05 seconds.

That's what the design is for. But you can use all the colours and fancy visuals you want; if the words aren’t working, nothing else will.

People want reassurance and a clear next step. If your copy is confusing, flat or full of jargon, 61% of visitors will click away — long before they enquire or make a purchase.

Get the words right, and your site becomes one of your strongest sales tools.

• Your current site feels confusing, flat or tricky to navigate.
• The messaging is inconsistent with too much jargon, too little personality.
• Different pages sound like they were written by different people.
• You’re not seeing the enquiries or sales you expected.
• You’re barely showing up in search engine results.
• You’re planning a new site but don’t know where to start with the copy.
• You want a website that feels like you now, not three or five years ago.

Are you a marketing manager who’s been tasked with creating a new website but doesn’t have the in-house capabilities (not to mention capacity) to get started?

Or an agency owner who needs an experienced copywriter you can plug into website projects quickly without constant handholding?

Whether you’re launching a brand-new site or refreshing the one you’ve already got, I make it simple with a proven process that’s been refined over hundreds of website projects (and, importantly, doesn't take up too much of your valuable time).

And because your website shouldn’t exist in isolation, I can also create all the supporting copy that flows from it so that everything feels cohesive and on brand.

Use the drop-downs on the right to find out more.

Turn outdated, confusing pages into confident copy that makes it clear what you do, helps you show up in search results and drives readers to take action.

Turn your website copy into a cohesive set of assets, including brochures, sales emails, campaign landing pages and social ads.

Cecilie's copy is always engaging and well written, resulting in happy clients across the board. Cecilie is comfortable with both B2C and B2B briefs, plus she has the ability to come out from behind the keyword and create meaningful relationships with clients through face-to-face situations. Highly recommended.

Jamie Barlow, Director — Hyp3d Ltd

Website copy is my bag, but if you need the full package, I work closely with other freelancers and agencies that specialise in website design and development. I’d be happy to put you in touch with them or liaise with them on your behalf.